Luxurious Cassa Hotel and Residences in New York City Opening August 2010
Market Wire, June, 2010
Cassa Hotel and Residences is the newest iconic building in the heart of midtown Manhattan created by world renowned architect Enrique Norten of TEN Arquitectos in collaboration in with CetraRuddy . Offering a boutique hotel experience of sophisticated style and quiet indulgence, Cassa Hotel and Residences is rich in texture, contemporary in design, yet warm and inviting. Its stimulation to the senses extends beyond its tapering exterior, as the hotel casts a unique shadow that falls upon the world class shopping experiences of Fifth and Madison Avenues, the bustle of Times Square, and the bright lights of Broadway in New York’s renowned theatre district. Elegantly proportioned, the striking exterior rises as an obelisk among its traditional neighbors, striking a timeless new design statement on the New York City skyline.
Entering the welcoming and intimate lobby you’ll encounter black volcanic walls that are polished to a matte sheen creating a uniquely contradictory texture that appears at once as a soft yet a rugged wall surface. The boomerang shaped reception desk adds a bold statement and a sharp contrast of color: think of a ripe red tomato picked at its peak of flavor. There you’ll be greeted by unassuming staff that are eager to manage your every request.
Look beyond the reception area, where natural light floods through a two story glass wall drawing the outside urban setting into a vertical garden. Along a dramatic catwalk, you’ll spy from above the restaurant, 1945, which will make its full unveiling in Fall 2010. Architectural developer and nightlife entrepreneur, Jesse Keyes, has envisioned a chic modern midtown interpretation of downtown creative cool, with design support and direction by architect Thaddeus Briner. 1945 integrates a voluminous sculptural setting, and diverse engagement zones — U-bar, Great Hall, and the Dining Room where guests will be brought into a manifold of enhanced environments of rich fabrics, lighting and sound experiences. Mad Men will live again, better, healthier, and more vibrantly, with a menu focusing on healthy, organic, simple interpretations of Mid-Century American cuisine.
Cassa Hotel boasts 166 elegantly designed rooms wrapping guests in total comfort and luxury. Buttery cream colored leather seating and ottomans are the perfect place to kick back and thumb through a carefully selected collection of art and fashion books by Rizzoli and Taschen, which are also available for purchase. Black leather studded headboards, Frette Linens, robes and slippers are standard throughout every room category
hotels in times square